Closed beta · Australia
Know what's right for your baby — before it's in the trolley.
Peeka scans a baby-product barcode or label and gives you a clear, graded result tailored to your child — their age, their allergens, your family history. Calm, fast, expert answers.
Built on the guidance Australian parents are already pointed to — FSANZ · ASCIA · NHMRC · ACCC
Choosing baby products shouldn't feel like a test you didn't study for.
Labels are dense, the advice online contradicts itself, and it all matters more now. Peeka reads the label so you don't have to — and tells you what it means for your baby.
Three taps, one clear answer.
01 — Scan
Point your phone at the barcode, or snap a photo of the ingredients label.
02 — Peeka reads it
Every ingredient is checked against Australian infant-nutrition guidance and your child's profile.
03 — You decide
You get a graded result with the reasons in plain English. You know your baby best.
A graded result, not a guess.
Verified barcode matches resolve to one of four clear grades — so you know at a glance, then can read the "why" underneath.
The same product can grade differently for a newborn and a one-year-old, or for a baby with a family history of allergies. Peeka scores against your child's profile, not a generic average.
When Peeka doesn't hold enough data to grade a product, it says so plainly rather than guessing.
Nothing here stands out for your little one.
Fine, with a small thing worth knowing.
Contains an ingredient worth a closer look.
Peeka would steer you to another option, and tells you why.
Built on the guidance Australian parents are already pointed to.
Shows its working
Peeka's methodology draws on FSANZ food standards, ASCIA allergy guidance, NHMRC infant-feeding advice, and ACCC product recalls — and shows its working, with the sources, on every result.
Honest, never absolute
Results are graded and cited, never absolute. It's a tool to inform your decision, not a replacement for your GP or child health nurse.
Private by design
Your child's details stay private. Peeka keeps health information on your device and in encrypted Australian storage — never sold, never used for ads.
Made for the first-time-parent aisle panic.
Peeka is built for Australian parents in the third trimester through the first year — the season when every product feels like a decision and you're running on very little sleep.
Every result is scored for one child — their age, their allergens, your family history. Switch profiles and Peeka re-grades the same product for the other child.
Questions parents ask.
Is there an app that helps me find the right formula for my baby?
Yes — Peeka scans a formula's barcode or label and grades it against Australian infant-nutrition guidance and your baby's age and allergen profile.
How does an app know if a baby product suits my child?
Peeka checks every ingredient against published Australian guidance — FSANZ food standards, ASCIA allergy guidance, NHMRC infant-feeding advice, and ACCC product recalls — and against the profile you set up for your child: their age, their allergens, your family history. The result is a graded answer with the reasons and sources shown.
Is my child’s data private with a baby-scanning app?
With Peeka, your child's details stay private. Health information is kept on your device and in encrypted Australian storage — never sold, never used for ads. Results personalised to your child are treated as sensitive health information under the Australian Privacy Act.
What guidelines does Peeka use?
Australian ones: FSANZ food standards, ASCIA allergy guidance, NHMRC infant-feeding advice, and ACCC product recalls. Every result shows its working, with the sources.
Is Peeka available yet?
Peeka is in closed beta now, opening more widely soon. Join the waitlist for first access at public launch.
Does Peeka tell me if a product is safe?
Peeka avoids absolute words like that; it gives a graded result with the reasons, so you can decide. When it doesn’t hold enough data to grade a product, it says so plainly rather than guessing.
Be first in.
Peeka is in closed beta now, opening more widely soon. Join the waitlist and you'll be among the first to get access — and the only email you'll get is the one that says "you're in."
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